05 Aug Grand Prize Honorable Mention | 2021 Nonprofit Communications Campaign of the Year
Campaign Video: Cece and her parents, Kristin and Jordan, were at the center of our storytelling campaign in 2020, when the pandemic created medical crisis on top of medical crisis for families like theirs.
‘Steady Through The Storm’ Earns Grand Prize Honorable Mention
RMHC Bay Area’s comprehensive storytelling campaign highlights family resiliency and the power of community
Our small-but-mighty marketing team of two executed cross-channel content aimed at inspiring enough support to help RMHC Bay Area overcome a projected $1.4M shortfall in 2020 due to the pandemic, which forced the cancelation of all events. The organization’s efforts were awarded honorable mention for Nonprofit Daily’s 2021 Grand Prize: Nonprofit Communications Campaign of the Year.
By focusing on storytelling and impact reporting, our marketing team increased the frequency of social media posts by 89% and emails by 150%. We tested out webinars and virtual events. We engaged more families and community members in our stories. Our board of directors stepped up big, launching the Give for Kids Challenge and raising $850,000. All of our storytelling efforts combined, RMHC Bay Area inspired 763 new donors to give and existing donors increased the size of their gifts by 35% — that equates to $140,000 in additional funds when families like Cece’s were coping with medical crisis on top of a global pandemic.
We’re so grateful to all of the families who shared their stories with us in 2020. You share heavily in this award.
About PR Daily’s Nonprofit Communications Awards
PR Daily’s 2021 Nonprofit Communications Awards winners represent the people, teams and organizations whose campaigns, partnerships and projects helped build awareness of or raise funds for important causes, initiatives, organizations and programs. Their powerful storytelling was put on display and led to success for their organizations or clients, and we congratulate these impressive winners on their successful work.
Check out our latest stories
-
Board Member Spotlight: How Family, Heritage, and Heart Led Elaine Weiner to RMHC Bay Area
For Elaine Weiner, giving back is a value that has been instilled in her since childhood, shaped by her cultural heritage and experiences. From a young age, Elaine was deeply influenced by her Chinese American family’s traditions, prompting a lasting commitment to care for others. Read more about Board Member Spotlight: How Family, Heritage, and Heart Led Elaine Weiner to RMHC Bay Area...
22 May, 2025 -
Press Release: RMHC Bay Area Honors 18-Year Journey of Central Valley Family
Palo Alto, CA, May 20, 2025 — For more than 18 years, the Medina-Flores family of Sacramento has turned to Ronald McDonald House Charities Bay Area (RMHC Bay Area) for its array of critical family-centered services that have helped them navigate their son Alex’s complex medical journey. Read more about Press Release: RMHC Bay Area Honors 18-Year Journey of Central Valley Family...
20 May, 2025 -
When a Child is Sick, the Whole Family is Sick—and Heals Together
When Adina Flores’ son, Alex, was born 18 years ago, he arrived prematurely and was diagnosed with hypoplastic left heart syndrome. Within his first two weeks of life, Alex underwent two open-heart surgeries. Following the second, he was airlifted from their home in Sacramento to Lucile Packard Children’s Hospital Stanford— Read more about When a Child is Sick, the Whole Family is Sick—and Heals Together...
12 May, 2025 -
A Record-Breaking Race: 100+ Runners Rally for TeamRMHC at the 2025 Oakland Marathon to Help Critically Ill Children
The Oakland Marathon was more than just a race this year—it was a movement of hope and community. With over 100 runners—our biggest TeamRMHC yet! —we raised critical funds to support families with housing, meals, and a community of support when they need it most. Read more about A Record-Breaking Race: 100+ Runners Rally for TeamRMHC at the 2025 Oakland Marathon to Help Critically Ill Children...
02 April, 2025 -
RMHC Bay Area Welcomes Six New Board Members to Strengthen Mission and Community Engagement
Palo Alto, CA – January 10, 2025 – Ronald McDonald House Charities Bay Area (RMHC Bay Area) is thrilled to announce the appointment of six dynamic new members to its Board of Directors. Each brings a unique mix of experience, passion, and commitment to the organization’s mission and programs that remove barriers, strengthen families, and promote healing. Read more about RMHC Bay Area Welcomes Six New Board Members to Strengthen Mission and Community Engagement...
10 January, 2025 -
Kinsley’s Story — Together Through It All
Aloha from the Sylva-Kanagusuku 'SK' Family 🌸 At RMHC Bay Area, we believe in the power of family. For the SK family, that power has been their greatest strength during Kinsley's medical journey. When Kinsley, the youngest of four siblings adopted by Jennifer and Lahela, was diagnosed with a rare genetic disorder causing severe epilepsy, her family traveled 2,500 miles from Hawaii to Stanford for life-saving surgery. Read more about Kinsley’s Story — Together Through It All...
12 December, 2024 -
Press Release: RMHC Bay Area’s ‘Feed the Love’ Program Wins Local Programs Impact Award
Palo Alto, CA - Ronald McDonald House Charities Bay Area (RMHC Bay Area) is thrilled to announce that our Feed the Love in-hospital meal program has received the Local Programs Impact Award at the RMHC International Conference which hosts over 255 RMHC chapters from 62 countries. Feed the Love was launched during the pandemic from a pop-up tent outside UCSF Benioff Children's Hospitals Oakland, now provides nearly 70,000 meals a year at Bay Area children’s hospitals. Read more about Press Release: RMHC Bay Area’s ‘Feed the Love’ Program Wins Local Programs Impact Award...
19 November, 2024 -
A Lifelong Commitment to Building Healthy Communities – Sally Duplantier
For over a decade, Sally Duplantier has been a dedicated supporter of Ronald McDonald House Charities Bay Area. Her involvement stems from a simple but transformative lunch with a member of the RMHC Bay Area leadership team, who introduced her to the incredible work happening at the House. That lunch would mark the beginning of her deep connection with the organization. Read more about A Lifelong Commitment to Building Healthy Communities – Sally Duplantier...
21 October, 2024 -
Press Release: RMHC Bay Area at Stanford Unveils Brad’s Park
PALO ALTO, CA – Ronald McDonald House at Stanford is proud to announce the grand opening of Brad’s Park, a dedicated outdoor space for children and families staying at the House while their children receive life-saving medical care at Bay Area hospitals, including Lucile Packard Children’s Hospital Stanford. The ribbon-cutting ceremony, held on October 5, 2024, marks the completion of a deeply meaningful project inspired by the legacy of longtime supporter Brad Lyman. Read more about Press Release: RMHC Bay Area at Stanford Unveils Brad’s Park...
05 October, 2024 -
A day to remember! RMHC Bay Area Golf Invitational & Music on the Patio
Wow! We’re still reeling from the 39th Annual RMHC Bay Area Golf Invitational and Music on the Patio reception. The energy, generosity, and poignant moments were on full display all day long. Read more about A day to remember! RMHC Bay Area Golf Invitational & Music on the Patio...
26 September, 2024