Home / Board Marketing Resources – Social Media Toolkit

Board Resources – Social Media Toolkit

Welcome Ronald McDonald House Charities Bay Area Board of Directors! One of the best ways to rally your friends, family, and colleagues to support our organization is through your own social media.

Social Media Best Practices

  • Keep it short and sweet. Ideal post length is 150-300 characters!
  • Ideal to always include an image and a link to call to action posts.
  • Tag @RMHCBayArea, and hashtags #RMHCBayArea #KeepingFamiliesClose #BayArea

Share Our Posts!

  • One click and you can keep your networks, friends, and family up to date on the latest at RMHC Bay Area
  • Keep it short and sweet. Ideal post length is 40-80 characters!
  • Tag @RMHCBayArea, and hashtags #RMHCBayArea #KeepingFamiliesClose #BayArea

RMHC Bay Area Social Media

 

LinkedIn Profile

Add Board Service to LinkedIn Profile by navigating to “Experience” -> “+” -> “Add Position.”

Common Links:

Most Recent Stories and Photos

 

Tool Kit Includes:

  • Designs, photos, and captions!
    • Just right click (web) or hold down photo (mobile) to save. Copy and paste caption and edit how you’d like!
      • About RMHC Bay Area
      • Annual Report- Housing & Meal Impact
      • Volunteering
      • Strategic Priorities

Post ideas by social media channel

Choose your favorite social media channel(s) to engage- the more outreach, the better!

Questions?

  • Reach out to Katie Kelly, Board and Donor Relations Coordinator at katie.kelly@rmhcbayarea.org with any questions, ideas, or help with posts!

Sample Posts

Post 1: About RMHC Bay Area

Franco Family

Ronald McDonald House Charities Bay Area provides housing, meals, and comprehensive support programs to families with critically ill children accessing lifesaving treatments at our partner hospitals. I have served on the board of #RMHCBayArea for XX years, which is a cause very near to my heart because [enter a custom message that explains why you’re passionate about supporting RMHC Bay Area families].

Post 2: Annual Report

Family at Easter

Did you know #RMHCBayArea provides over 34,000 overnight stays to sick children and families in medical crises every year? That is thanks to our incredible community of supporters. We are grateful our housing and comprehensive support programs across the Bay at UCSF Benioff Children’s Hospitals San Francisco and Oakland and Stanford Medicine Children’s Health can relieve some of the financial burdens and stress of families with sick children.

https://rmhcbayarea.org/help/

Stanford Meal Program

Did you know #RMHCBayArea provides over 93,000 meals to sick children and families in medical crises every year? That is thanks to our incredible community of supporters. We are grateful our meal programs across the Bay at UCSF Benioff Children’s Hospitals San Francisco and Oakland and Stanford Medicine Children’s Health can relieve some of the financial burdens and stress of families with sick children. https://rmhcbayarea.org/help/meals/

Post 3: Volunteer

megaBITES group

My company XXX recently cooked and served a megaBITES meal [or recent volunteer service at House] for the families at Ronald McDonald House at Stanford. [enter a custom message that explains why cooking a meal for families/ or a volunteer program was impactful for you and your group.]

At RMHC Bay Area, we support families with critically ill children just moments away from the care at our partner hospitals. With the help of our incredible community, we are able to provide housing, meals, and comprehensive support programs to families all across the #BayArea.

There are so many ways to get involved from volunteering, to engaging a group, or your company!

Check out: https://rmhcbayarea.org/help/volunteer/ for more information or reach out to me to learn more!

Post 4: Strategic Priorities

Strategic Priority 1 - Though innovative adaptable programs and partnerships, we will support more children and families facing medical crisis.

As a board member at Ronald McDonald House Charities Bay Area, I am motivated that through innovative, programs and partnerships, we are continuing to support more children and families facing medical crisis.

The Bay Area is well known for its top-ranked pediatric specialty care – and for having the highest cost of living in the United States. Whether traveling long distances or across town to access care, the strain of securing necessities like housing, food, transportation, and childcare can break any family’s stability.

The need for our support has never been greater; join me in supporting families https://rmhcbayarea.org/help/ or reach out to me directly to learn more about our programs.

Strategic Priority 2 - We will grow and diversity our base of support, with more people and partners joining us in our mission.

At Ronald McDonald House Charities Bay Area our geographic and service expansion across the #BayArea creates opportunities for more individual, foundation and corporate donors to join our neighborhood of support. Your company can keep families together & near the care sick children need.

Reach out to me personally or visit rmhcbayarea.org to learn more about getting involved.

Strategic Priority 3 - we will elevate our brand so that people understand what we do, how to help, and where to turn when they need us.

As a board member of Ronald McDonald House Charities Bay Area, I am motivated by our strategic priority to elevate our brand so people know how they can support families in medical crisis. RMHC Bay Area provides families with include housing, meals, and comprehensive support programs for families with critically ill children accessing lifesaving treatments at our partner hospitals at no cost to the family.

Our base of support is built on amplifying our message, engaging more audiences, companies, and communities to elevate the critical work of #RMHCBayArea. Reach out to me personally to learn more or get involved!

Strategic Priority 4 - We will continue to build our internal capacity to deliver and grow our mission

As with any growing neighborhood, our facilities are crucial to our ability to thrive. As a board member of RMHC Bay Area I am proud of our organization’s commitment to thoughtful, strategic, and long-term investment in the people and systems that drive our mission.

In a world where communities evolve and grow, our groundwork becomes the backbone upon which progress thrives. At Ronald McDonald House Charities (RMHC) Bay Area, we recognize that to deliver on our mission effectively, we must continually invest in our internal ability to grow and serve even more families in need. Today, we’re excited to discuss how we’re achieving our mission and organizational growth goals in three key ways: Recruiting and retaining diverse top talent, creating momentum to foster positive board culture, committee engagement, and effective governance to attract prospective members.

Read more about our incredible team: https://rmhcbayarea.org/build-internal-capacity-for-mission-growth/