VIDEO: Laura Keegan Boudreau, CEO of RMHC Bay Area, and Katie Fitzgerald, Global President and CEO of RMHC Global, reflect on the incredible growth and vision of our organization supporting families along their child‘s healthcare journey.
Strategic Plan & Values
Building an entire neighborhood of support for children and families facing medical crisis.
We’ve grown beyond Ronald McDonald House to become a neighborhood of support—one that strengthens families and removes barriers to healthcare. While our House programs will always be central, our purpose is clear: a family’s well-being is key to improving health outcomes for children. The past few years have reinforced that our work is not about returning to “normal” but about adapting, innovating, and expanding access to care. By providing essential services, we help families stay together, promote healing, and focus on what matters most—their child’s health.
Together, we can build a future where every family has what they need to ensure the best health outcomes for their children, when and where they need it most.
Our Strategic Plan
OUR VALUES
We lead with compassion · We are deeply respectful · We act with integrity · We are firmly committed · We promote excellence
Foundations
Our foundations underpin everything we have done in the past 50 years, and we believe they will be critical as we kick off our next 50 years. Our foundations fortify our ability to deliver our mission and our capacity to improve the quality and reach of our services. They support us, as we support the families we serve.
McDonald’s Partnership
As our founding and forever mission partner, our relationship with McDonald’s continues to inspire us and is critical to our success.
It is essential that we continue evolving and strengthening this important partnership – ensuring the company has an even greater understanding of our work, mutual benefits of our partnership, deeper ways to partner with and support us, and the powerful impact we can achieve together.
Equity, Diversity + Inclusion
As a fundamentally inclusive organization, equity, diversity and inclusion have always been core to our mission. We strive to continue improving our commitment and practices in these areas across our System.
Our commitment is that every family, team member, volunteer or partner feels a true sense of welcome, belonging, and safety whenever they experience our people, brand or services.
Hospital + Healthcare Partners
We do not exist without our hospital partners. We also believe we have a critical role to play within the broader healthcare ecosystem. That’s why these relationships are foundational to our mission.
We continue to deepen and expand our relationship with our hospital and healthcare partners, aligning on objectives and working together to support every family's needs to ensure the best health outcomes for their children.
Family-Centered Care
At the core of what we do is ensuring that families are able to be actively involved in their child’s health and wellbeing.
We continue to embrace our long- standing focus on better promoting and enabling Family-Centered Care in the services we provide, the spaces in which we provide them, and in the way we influence the broader health and philanthropic sectors.
Our Enablers
Our enablers are essential capabilities that will help us go farther and faster in enhancing our capacity. They accelerate us delivering across each of the strategic priorities. They are key to enabling us to operate more efficiently and effectively, to improve our ways of working, and ultimately bring us closer to realizing our vision.
Research + Insights
Enhancing our research and insights capability is critical to building our case for support, engaging key stakeholders, making data-driven decisions, measuring our impact, and advocating for our mission.
Given our focus on improving health outcomes for children, research and insights will be critical to measuring our success and will play an important role in accelerating our impact.
Technology
Improving our use of technology and the platforms that underpin our work can accelerate our impact. What this means for our System, Global and each Chapter, may vary, but we collectively strive to digitally transform our operations and the family experience in ways that deliver the most value for our System.
Governance
Strengthening our governance is essential to supporting our growth and ensuring the long-term success of our mission. By improving our policies, practices, and structures, we can better support our strategic priorities and minimize risk to our people, brand, and services.
Strong governance practices will help us achieve what we set out to achieve, operate more efficiently, stay accountable to our goals and values, and build trust with our stakeholders.